Successfully launched Iterable to deploy email, SMS, push and direct mail in 60 days.

The Challenge

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.

The Process

  • Select the right platform by gathering requirements from all stakeholders and understanding underlying data structures as well as plans for future growth.
  • Document all requirements to be in the platform including data, channels, profile attributes, events etc.
  • Send RFP to major ESPs and evaluate all for suitability.
  • Work with engineering to set up the platform and ensure all data is correct.
  • Create templates and build 100+ automations in the platform.
  • Training for the team to be confident in the platform and versioning language that is used.

The Solution

Successfully launched Iterable to deploy email, SMS, push and direct mail in 60 days.

Skills Used

Email Marketing,SMS Marketing,Marketing Strategy,CRO,Web Development,Other

email marketing
sms marketing
marketing strategy
cro
web development
other
Industry

Food & Drink

food & drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.63

ROAS

Tracey Cooper

Tracey Cooper is an upmarket English homeware brand and eeded our help to create and establish a strong brand on social media (FB & IG) in order to differentiate from other upmarket homeware brands and help grow sales.

0.2

CPL

CyberPal

Generate new user sign ups for a Cybersecurity service marketplace.

Tech Checks

Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.

2.5

CPL

Canada Drives

Canada's Fastest-Growing Company in 2016 as Canada Drives ranked #1 in Canadian Business magazines Profit 500 list and was the winner of EY's Entrepreneur of the Year Pacific division’s Fintech category.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

‍

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

‍

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.