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Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.