
As a new app that hadn't done any advertising, Taste wanted to start generating downloads.
We created high-converting ads using simple branding, graphic design, and current trends. They had a "find black-owned restaurants near me" function on the app, so we used that angle for ads, which generated extremely good cost-per download results during the peak of the BLM movement.
Paid Ads,Paid Ads
Food & Drink
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.

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