
Our #1 metric is “moroccan magic” searches in Search Console. Our #2 metric is combined sales - sales from website, amazon, stores, etc. Our #3 metric is “view-through” and “cross-device” conversions - which you can see in Google Ads.
Progress:
● 39% increase in conversions
● 94% increase in newsletter signups
● 47% increase in transactions
● 57% increase in revenue
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Our #1 metric is “moroccan magic” searches in Search Console. Our #2 metric is combined sales - sales from website, amazon, stores, etc. Our #3 metric is “view-through” and “cross-device” conversions - which you can see in Google Ads.
Progress:
● 39% increase in conversions
● 94% increase in newsletter signups
● 47% increase in transactions
● 57% increase in revenue
Paid Ads,Google Shopping
Beauty
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels

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