Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
After years of spinning its wheels trying to break into the email marketing vertical, we grew email marketing traffic more than 300% in the first nine months of the email template gallery.
SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
In an extensive keyword research process, I identified an opportunity for us to gain a foothold in email marketing by adding a new feature to the site: A free email marketing template gallery. We could create and crowdsource email template designs and make them available via the website.
The gallery itself would target the keyword "email templates," while specific templates and subcategory pages would target more detailed keywords "restaurant marketing templates" to create a content property that was essentially unlimited in terms of acquisition scope and capability, and we were able to do this without having to deal with the overhead and difficulty of traditional content marketing -- outlining, writing, editing and maintaining.
We launched with a small number of templates and continually added to it over the next nine months. The gallery is available here: https://sendgrid.com/free-templates/
After years of spinning its wheels trying to break into the email marketing vertical, we grew email marketing traffic more than 300% in the first nine months of the email template gallery.
SEO,Marketing Strategy
Technology
Put your e-mail in and we'll arrange a consultation call for you
Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.
While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.
Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.
CloudWaitress is the best way to start accepting online orders and reservations. We are one of Australia's fastest-growing startups with 700% growth from 2019 till today.
The CloudWaitress mission is – “To build a system that provides an easy way for small business restaurant owners to accept and manage every type of online order, for free.”
The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
.png)
The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
