After years of spinning its wheels trying to break into the email marketing vertical, we grew email marketing traffic more than 300% in the first nine months of the email template gallery.

The Challenge

SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.

The Process

In an extensive keyword research process, I identified an opportunity for us to gain a foothold in email marketing by adding a new feature to the site: A free email marketing template gallery. We could create and crowdsource email template designs and make them available via the website.


The gallery itself would target the keyword "email templates," while specific templates and subcategory pages would target more detailed keywords "restaurant marketing templates" to create a content property that was essentially unlimited in terms of acquisition scope and capability, and we were able to do this without having to deal with the overhead and difficulty of traditional content marketing -- outlining, writing, editing and maintaining.


We launched with a small number of templates and continually added to it over the next nine months. The gallery is available here: https://sendgrid.com/free-templates/

The Solution

After years of spinning its wheels trying to break into the email marketing vertical, we grew email marketing traffic more than 300% in the first nine months of the email template gallery.

Skills Used

SEO,Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.35

CPL

Naya College

  • Very competitive market
  • Unique audience - Masters in the fields of science with experience in this area
  • Paid courses (vs courses for free on the net)
  • Dynamic content (according to market's request)
  • Targeted audience which isn't aware of the value of these courses

Every Man Jack

Every Man Jack needed to build a top-tier influencer program to funnel converting UGC for their paid ad strategy.

Orkin

Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.

Cycle Neron

Limited ressources, getting creatives for ads, working with a poor web agency

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.