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By listening to local experts about their needs, experiences and country-specific nuances to inform my regional strategy, I was able to build the foundation of what is now the EMEA Google and YouTube standards and best practices for social and content production, scale programs globally that increased efficiency and awareness, and lead the strategies for tentpole moments that often exceeded global benchmarks.
The greatest impact I had in this role was empowering an under-resourced region of brilliant experts on sound creative strategies, ensure EMEA was a prioritised market for global and tentpole moments and set the tone for showcasing the impact truly global activations can have when the approach is both timely and geographically relevant in order to resonate with key audiences. Several achievements are below:
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
My process for leading teams and building successful holistic digital campaigns has been to collaborate closely with local leads, let data guide the strategy and always aim to inform and delight to increase engagement.
By listening to local experts about their needs, experiences and country-specific nuances to inform my regional strategy, I was able to build the foundation of what is now the EMEA Google and YouTube standards and best practices for social and content production, scale programs globally that increased efficiency and awareness, and lead the strategies for tentpole moments that often exceeded global benchmarks.
The greatest impact I had in this role was empowering an under-resourced region of brilliant experts on sound creative strategies, ensure EMEA was a prioritised market for global and tentpole moments and set the tone for showcasing the impact truly global activations can have when the approach is both timely and geographically relevant in order to resonate with key audiences. Several achievements are below:
Public Relations,Branding,Social Media Management,Marketing Strategy,Marketing Strategy,Content Marketing,Other,Branding,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing
Technology
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Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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