
By listening to local experts about their needs, experiences and country-specific nuances to inform my regional strategy, I was able to build the foundation of what is now the EMEA Google and YouTube standards and best practices for social and content production, scale programs globally that increased efficiency and awareness, and lead the strategies for tentpole moments that often exceeded global benchmarks.
The greatest impact I had in this role was empowering an under-resourced region of brilliant experts on sound creative strategies, ensure EMEA was a prioritised market for global and tentpole moments and set the tone for showcasing the impact truly global activations can have when the approach is both timely and geographically relevant in order to resonate with key audiences. Several achievements are below:
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
My process for leading teams and building successful holistic digital campaigns has been to collaborate closely with local leads, let data guide the strategy and always aim to inform and delight to increase engagement.
By listening to local experts about their needs, experiences and country-specific nuances to inform my regional strategy, I was able to build the foundation of what is now the EMEA Google and YouTube standards and best practices for social and content production, scale programs globally that increased efficiency and awareness, and lead the strategies for tentpole moments that often exceeded global benchmarks.
The greatest impact I had in this role was empowering an under-resourced region of brilliant experts on sound creative strategies, ensure EMEA was a prioritised market for global and tentpole moments and set the tone for showcasing the impact truly global activations can have when the approach is both timely and geographically relevant in order to resonate with key audiences. Several achievements are below:
Public Relations,Branding,Social Media Management,Marketing Strategy,Marketing Strategy,Content Marketing,Other,Branding,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing
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Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.
The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+

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