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We helped stabilize the account at their desired ROAS, focusing on the core pieces that drove purchase volume.
Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.
I did extensive customer research to identify their Unique Value Proposition and ideal customers, then set out to build their Facebook/Instagram campaigns. We tested rapidly to find the right creative/audience fits and reach their 4 ROAS goal.
We helped stabilize the account at their desired ROAS, focusing on the core pieces that drove purchase volume.
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The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.
Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
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