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We helped stabilize the account at their desired ROAS, focusing on the core pieces that drove purchase volume.
Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.
I did extensive customer research to identify their Unique Value Proposition and ideal customers, then set out to build their Facebook/Instagram campaigns. We tested rapidly to find the right creative/audience fits and reach their 4 ROAS goal.
We helped stabilize the account at their desired ROAS, focusing on the core pieces that drove purchase volume.
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