
We helped stabilize the account at their desired ROAS, focusing on the core pieces that drove purchase volume.
Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.
I did extensive customer research to identify their Unique Value Proposition and ideal customers, then set out to build their Facebook/Instagram campaigns. We tested rapidly to find the right creative/audience fits and reach their 4 ROAS goal.
We helped stabilize the account at their desired ROAS, focusing on the core pieces that drove purchase volume.
Paid Ads,Paid Ads
Art & Entertainment
Put your e-mail in and we'll arrange a consultation call for you
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.