We were able to increase the number of daily lunch buffets from 4-5/day to 20-25/day, as well as increase the number of orders coming in through various channels like Doordash and UberEats.


We have about 10-15 tables during the night, with each table being 3-4 people and the average table size being $80-$150/table.


We've increased the number of party-sized platers/orders from 1-2/month to 7-10/month (the average order is no less than $450).


8
ROAS

The Challenge

This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.


I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.


The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.

The Process

I first began by assessing the assets that this client was missing such as a website and the necessary profiles on the various marketing channels.


We create a website on wordpress with ordering capabilities and updated the Google My Business listing with this website. So this way, as we worked on creating advertising strategies on the other platforms, we could take advantage of the organic searches already happening for "restaurants", "food near me", "Indian restaurants", "lunch buffet", etc.


While the organic searches began to get us some lift, implementing Google Search ads with detailed keywords and exclusions around Houston really helped to begin to promote the restaurant.


Now, we're focusing on Food Catalog ads on Facebook & IG, and we're working on creating a streamlined TikTok schedule that showcases the foods being made, the restaurant's atmosphere, and really displays the "it-factor" for this restaurant, which is authentic home-made Indian food (the owner himself loves to cook and is the head chef, and his wife manages floor).

The Solution

We were able to increase the number of daily lunch buffets from 4-5/day to 20-25/day, as well as increase the number of orders coming in through various channels like Doordash and UberEats.


We have about 10-15 tables during the night, with each table being 3-4 people and the average table size being $80-$150/table.


We've increased the number of party-sized platers/orders from 1-2/month to 7-10/month (the average order is no less than $450).


Skills Used

Paid Ads,Paid Ads,SEO

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.6

CPM

Desert Data Recovery

Optimize ads performance and search engine rankings

0.1

CPO

Royal Canin

  • To re-define marketing strategy for France and CEE markets
  • Run brand awareness campaigns on programmatic channels
  • Increase the reach to relevant audience and to use this data for future targeting campaigns
  • Re-target users that performed some action on website and get more purchases.

2.32

CPL

Bravo Telecom

They wanted to get more customers through Google advertising

iKippahs

iKippahs brand is a DTC premium fashion brand with a small finite audience.

They had a small budget to get ROI positive.

Lots of competition in the space.


Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.