
We have achieved much more than GrantMe had ever expected hitting best month after best month to date. Their revenue has increased by 456% in one quarter alone and they have no shortage of high-intent leads for their services. Most importantly, GrantMe has paved the way for Canadian high school students.
“When I found Edwin, I was referred to him by another colleague and had no prior experience working with him. Within our first meeting, I immediately gained confidence that he was the right person to run our paid advertising channels. Since joining our team, Edwin has had an incredible and immediate impact. He goes above and beyond to support us, not just with our paid advertising, but in many other areas. We have since hired him outside of paid advertising to consult on multiple areas of the company including data management. Since working with him we have seen the following:
CPA has decreased from $57 to $5
Increase 12x productivity in data management through dashboard automation
Our customer acquisition has increased by more than 5x in 1 Quarter
If you are ever wondering whether or not to hire him, feel free to reach out to me so I can tell you why it would be a huge mistake not to hire him.”
Madison Guy, GrantMe Founder and COO
GrantMe was looking to scale their business and grow in terms of getting more customers.
Our journey with GrantMe began by managing one paid media
platform but soon we began managing Facebook, Google, and Bing Ads. Our high-quality leads grew exponentially and we have developed new products to meet demand from different student demographics.
We have achieved much more than GrantMe had ever expected hitting best month after best month to date. Their revenue has increased by 456% in one quarter alone and they have no shortage of high-intent leads for their services. Most importantly, GrantMe has paved the way for Canadian high school students.
“When I found Edwin, I was referred to him by another colleague and had no prior experience working with him. Within our first meeting, I immediately gained confidence that he was the right person to run our paid advertising channels. Since joining our team, Edwin has had an incredible and immediate impact. He goes above and beyond to support us, not just with our paid advertising, but in many other areas. We have since hired him outside of paid advertising to consult on multiple areas of the company including data management. Since working with him we have seen the following:
CPA has decreased from $57 to $5
Increase 12x productivity in data management through dashboard automation
Our customer acquisition has increased by more than 5x in 1 Quarter
If you are ever wondering whether or not to hire him, feel free to reach out to me so I can tell you why it would be a huge mistake not to hire him.”
Madison Guy, GrantMe Founder and COO
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,Web Development,Web Development,Web Development,Marketing Strategy,SEO,Copywriting,Content Marketing,Paid Ads,Branding
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.