We were able to generate more leads from the Facebook ads and increased brand awareness and engagement in social media posts.


Examples of content and social media ads are here: https://drive.google.com/drive/folders/1_Trq-tGfDwET4q2AWwB7bYMn5blZeD6d?usp=sharing

The Challenge

The brand was new to social media marketing and needed help with social media posts and Facebook ads.


The Process

I talked with the client to see what they wanted to accomplish and what message they wanted to get to their ideal buyers. We used social media to reach new customers and retain existing ones.

The Solution

We were able to generate more leads from the Facebook ads and increased brand awareness and engagement in social media posts.


Examples of content and social media ads are here: https://drive.google.com/drive/folders/1_Trq-tGfDwET4q2AWwB7bYMn5blZeD6d?usp=sharing

Skills Used

Marketing Strategy,Content Marketing,Other

Industry

Home & Garden

Results by the numbers

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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.


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