When I joined Haiti-Now in 2018 the organization had raised a couple hundred dollars in donations. Two years later, for the 2020 calendar year, Haiti-Now has raised $17,733.73 from 143 donations.
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
This project followed my usual UX workflow that involved three stages:
When I joined Haiti-Now in 2018 the organization had raised a couple hundred dollars in donations. Two years later, for the 2020 calendar year, Haiti-Now has raised $17,733.73 from 143 donations.
CRO,Copywriting,Web Development
Nonprofit & Government
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
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