
We worked with the client for many years; maximizing their return and helping them grow 50%, and then profitably weather the economic environment changes.
Client is in a highly competitive industry - flowers. They compete with brand names that are wasting money acquiring customers. Their competition - the local florists have an easier time of acquiring local customers nationwide.
We rebuilt all of their Google/Microsoft ad campaigns, targeting very specific products, offers and geographies. We also took a close look at their P&L's and offline revenue to identify the true net revenue lift of advertising
We worked with the client for many years; maximizing their return and helping them grow 50%, and then profitably weather the economic environment changes.
Paid Ads,Google Shopping,Paid Ads,Marketing Strategy
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I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.