We manage to grow our KPI (Focus SQL's) 20% Q over Q

0.25
CPL

The Challenge

My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.

The Process

As the acquisition manager, my role was to manage all aspects of paid activity - Google, Bing, Facebook, LinkedIn

The Solution

We manage to grow our KPI (Focus SQL's) 20% Q over Q

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Web Development,Paid Ads

Industry

Technology

Results by the numbers

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BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.

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HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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