Now the ads are profitable for their main product, and the AOV has increased by 10%
Their ads are not profitable and all their sales come from the owner's influence in the market. The average order value and LTV are too low.
After auditing their ad account I saw they were running ads in a very bad way. I changed the ad structure and the ads started performing immediately.
I am helping them to introduce new upsell that increase the AOV plus modifying their funnel so the LTV also increases.
Now the ads are profitable for their main product, and the AOV has increased by 10%
Paid Ads,Paid Ads,Google Shopping
Sports, Outdoors & Fitness
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When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.