
Now the ads are profitable for their main product, and the AOV has increased by 10%
Their ads are not profitable and all their sales come from the owner's influence in the market. The average order value and LTV are too low.
After auditing their ad account I saw they were running ads in a very bad way. I changed the ad structure and the ads started performing immediately.
I am helping them to introduce new upsell that increase the AOV plus modifying their funnel so the LTV also increases.
Now the ads are profitable for their main product, and the AOV has increased by 10%
Paid Ads,Paid Ads,Google Shopping
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HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.
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Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

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