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Having taken them over prior to the Covid-19 pandemic and the restrictions that this imposed, our challenge became even starker. Despite this we were able to secure full bookings on rooms and the restaurant consistently when restrictions were lifted. We increased their overall bookings by 151% and improved ROI on Paid Campaigns by more than 200%.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
We worked with Summergrove on their SEO & PPC primarily, whilst providing them support on social platforms with consultancy calls. Our focus was on driving profitable bookings to the business through SEO & PPC and using social media to drive awareness and improve their brand image which had been neglected.
We used our bespoke technology - our Captivise suite - to manage campaigns to Target Cost per Acquisition. This allowed us to make thousands of daily changes to campaigns given them the granular and specific focus they needed to be successful and to overcome a challenging, competitive market. As part of this, we used Keystone for long-tail keyword research, we used Forager to analyse language to find low and high value words, Metronome for specific time of day and day of week bidding. All of these technologies are unique to novi.digital and alongside our expert team, provide a process that has allowed us to improve our clients' ROI and dramatically increase revenues.
Having taken them over prior to the Covid-19 pandemic and the restrictions that this imposed, our challenge became even starker. Despite this we were able to secure full bookings on rooms and the restaurant consistently when restrictions were lifted. We increased their overall bookings by 151% and improved ROI on Paid Campaigns by more than 200%.
Paid Ads,SEO,Social Media Management
Food & Drink
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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