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Having taken them over prior to the Covid-19 pandemic and the restrictions that this imposed, our challenge became even starker. Despite this we were able to secure full bookings on rooms and the restaurant consistently when restrictions were lifted. We increased their overall bookings by 151% and improved ROI on Paid Campaigns by more than 200%.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
We worked with Summergrove on their SEO & PPC primarily, whilst providing them support on social platforms with consultancy calls. Our focus was on driving profitable bookings to the business through SEO & PPC and using social media to drive awareness and improve their brand image which had been neglected.
We used our bespoke technology - our Captivise suite - to manage campaigns to Target Cost per Acquisition. This allowed us to make thousands of daily changes to campaigns given them the granular and specific focus they needed to be successful and to overcome a challenging, competitive market. As part of this, we used Keystone for long-tail keyword research, we used Forager to analyse language to find low and high value words, Metronome for specific time of day and day of week bidding. All of these technologies are unique to novi.digital and alongside our expert team, provide a process that has allowed us to improve our clients' ROI and dramatically increase revenues.
Having taken them over prior to the Covid-19 pandemic and the restrictions that this imposed, our challenge became even starker. Despite this we were able to secure full bookings on rooms and the restaurant consistently when restrictions were lifted. We increased their overall bookings by 151% and improved ROI on Paid Campaigns by more than 200%.
Paid Ads,SEO,Social Media Management
Food & Drink
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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