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Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.
We're continuing to build on this strategy today.
Vybe Interior was struggling to scale their revenue and profits after working with another agency for 6 months. We took stock of the situation and found:
We took a website and creative-first approach, auditing their current creative and surveying their customers to understand their motivations and drivers behind purchase.
This allowed us to successfully run creative sprints to expand creative types (to UGC and studio video) and test them to find new marketing angles and scale spend. One of our most significant learnings: effective hooks include people hanging the artwork (to show it is ready to hang) or unboxing it (to unblock any concerns that it will arrive damaged). These insights allowed us to scale video creative in the account and expand spend profitably.
We also built landing pages with the brand that we can test for specific audiences, across channels. These included landing pages "for Airbnb hosts", "for interior designers", and other cohorts.
Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.
We're continuing to build on this strategy today.
CRO,Paid Ads,Branding,Marketing Strategy,Paid Ads
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Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and
Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
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