Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.

We're continuing to build on this strategy today.

0.4
ROAS

The Challenge

Vybe Interior was struggling to scale their revenue and profits after working with another agency for 6 months. We took stock of the situation and found:

  • Unable to successfully scale video creative type
  • Low conversion rate (0.5%)
  • Unable to find new audiences and niches to scale into

The Process

We took a website and creative-first approach, auditing their current creative and surveying their customers to understand their motivations and drivers behind purchase.


This allowed us to successfully run creative sprints to expand creative types (to UGC and studio video) and test them to find new marketing angles and scale spend. One of our most significant learnings: effective hooks include people hanging the artwork (to show it is ready to hang) or unboxing it (to unblock any concerns that it will arrive damaged). These insights allowed us to scale video creative in the account and expand spend profitably.


We also built landing pages with the brand that we can test for specific audiences, across channels. These included landing pages "for Airbnb hosts", "for interior designers", and other cohorts.

The Solution

Ultimately, we doubled Vybe's sales profitably, and increased net profit +50%.

We're continuing to build on this strategy today.

Skills Used

CRO,Paid Ads,Branding,Marketing Strategy,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Billage

Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.

Roots Natural Kitchen

0.2

CPO

Vuori Clothing

An Agency brought me on as a white label Media Buyer for https://vuoriclothing.com. The brand is spending over $900k/month on Facebook/Instagram ads I helped assist with Ads and Campaigns to help increase ROAS.

Electric Family

Electric Family enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.