I inherited this account for both adwords and Fb paid media. Cost per leads were way above industry standards at $300 CPL
Researched competitive brands and analyzed existing data to better target and bid on placements.
The account is very happy and maintains an average $70 CPL
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The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
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