BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history. 

Their growth had been on the back of word of mouth, referrals and paid search.

With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away. 

They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.

This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.

A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.

They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.

Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.

Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:

1. Streamline and automate the entire process to increase efficiency and accommodate a high volume of influencers without missing bespoke opportunities
2. As the company wanted to keep everything in-house, I've worked with developers and data scientists to create a personalised database and report.