
Partnered with over 200 influencers
3x the program revenue between Q4/2020 and Q1/2021
Influencer Satisfaction with the Program 4/5 stars
9 out of 10 will likely keep using the product even if the Partnership conclude
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
The project started with a full audit of their previous campaigns and collaborations to clarify the desired influencer and the profiles already driving more results. Then I designed an automated outreach and onboarding system using the tools they already had implemented and liaised with the marketing team to sync the briefings and their campaigns/product timelines. Finally, I defined the KPIs we should monitor closely. With a new automated process for submitting the sponsors, the results review and influencer performance became a seamless and iterative process.
Partnered with over 200 influencers
3x the program revenue between Q4/2020 and Q1/2021
Influencer Satisfaction with the Program 4/5 stars
9 out of 10 will likely keep using the product even if the Partnership conclude
Other,Marketing Strategy,Marketing Strategy,Content Marketing,Social Media Management
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.