
Partnered with over 200 influencers
3x the program revenue between Q4/2020 and Q1/2021
Influencer Satisfaction with the Program 4/5 stars
9 out of 10 will likely keep using the product even if the Partnership conclude
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
The project started with a full audit of their previous campaigns and collaborations to clarify the desired influencer and the profiles already driving more results. Then I designed an automated outreach and onboarding system using the tools they already had implemented and liaised with the marketing team to sync the briefings and their campaigns/product timelines. Finally, I defined the KPIs we should monitor closely. With a new automated process for submitting the sponsors, the results review and influencer performance became a seamless and iterative process.
Partnered with over 200 influencers
3x the program revenue between Q4/2020 and Q1/2021
Influencer Satisfaction with the Program 4/5 stars
9 out of 10 will likely keep using the product even if the Partnership conclude
Other,Marketing Strategy,Marketing Strategy,Content Marketing,Social Media Management
Art & Entertainment
Put your e-mail in and we'll arrange a consultation call for you

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.