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Partnered with over 200 influencers
3x the program revenue between Q4/2020 and Q1/2021
Influencer Satisfaction with the Program 4/5 stars
9 out of 10 will likely keep using the product even if the Partnership conclude
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
The project started with a full audit of their previous campaigns and collaborations to clarify the desired influencer and the profiles already driving more results. Then I designed an automated outreach and onboarding system using the tools they already had implemented and liaised with the marketing team to sync the briefings and their campaigns/product timelines. Finally, I defined the KPIs we should monitor closely. With a new automated process for submitting the sponsors, the results review and influencer performance became a seamless and iterative process.
Partnered with over 200 influencers
3x the program revenue between Q4/2020 and Q1/2021
Influencer Satisfaction with the Program 4/5 stars
9 out of 10 will likely keep using the product even if the Partnership conclude
Other,Marketing Strategy,Marketing Strategy,Content Marketing,Social Media Management
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Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.
Build a social media presence, build trust in their audience and establish the business as a leader in their field.
Meta search that was disrupting the industry by offering special deals and global reach partnerships.
Momondo had received a $30M investment to scale up their business globally.
They had defined target growth goals for specific markets where opportunity had been identified.
Launched different products to the market such as flight search, hotel search, car rental and packages.
They also launched an app and a newsletter as a way to reengage with the audience.
Building a landing page that captures the essence of the brand and
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Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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