The Facebook Ads campaign got:
Hot shapers wanted to start selling in the US (Hispanic and not the Hispanic audience). They have a successful brand in Latam but the US was a completely unknown market for them
We started analyzing the biggest and direct competitors for this brand to understand better its unique value proposition. After we created their full brand message, we started creating video ads and copies that deliver the right message and benefit to new audiences.
Finally, we run its Facebook Ads and optimized them to get the expected ROAS
The Facebook Ads campaign got:
Paid Ads,Paid Ads,Branding,Copywriting,Branding
Style & Fashion
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Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.
Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.
Developed & produced digital and lineal content during the Supercup Final 2015
Developed & produced a series of interviews with the top Latin American soccer players in Europe
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