The Facebook Ads campaign got:


  • 8.03X ROAS
  • 7.40% CTR
  • $23 CPM
  • $23.000 in sales in just 2 months
8
ROAS

The Challenge

Hot shapers wanted to start selling in the US (Hispanic and not the Hispanic audience). They have a successful brand in Latam but the US was a completely unknown market for them

The Process

We started analyzing the biggest and direct competitors for this brand to understand better its unique value proposition. After we created their full brand message, we started creating video ads and copies that deliver the right message and benefit to new audiences.


Finally, we run its Facebook Ads and optimized them to get the expected ROAS

The Solution

The Facebook Ads campaign got:


  • 8.03X ROAS
  • 7.40% CTR
  • $23 CPM
  • $23.000 in sales in just 2 months
Skills Used

Paid Ads,Paid Ads,Branding,Copywriting,Branding

Industry

Style & Fashion

Results by the numbers

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The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.






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