Human of Hair Color Case Study

The Challenge

My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.

Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.

The Process

My process in working with client was:

monthly prep and strategy brainstorming based on the client's newly launched products and company-wide focal point
monthly 1-hour consultations to review the analytics, growth, and to advise on what to do more/less of within the content and engagement strategy in order to attain the growth goals we were looking for
monthly recap emails with specific tasks listed out for company content creators/interns to follow
Weekly check-ins with the client's social media content creators/interns to ensure they were in alignment with the client's needs

The Solution

"Wow, what! That Instagram growth was so fast. We grew our following in just 1 month by working with Angel!" - Tianna Thompson, CEO of Human of Color

"Since working with Angel, I've been so much more confident in my business, and what I'm truly here for. I now have systems in place that I've stuck to for almost 2 months and I've since seen so much growth!" - Tayla Lindsay, creator and blogger

Website

https://thehumanofcolor.com

Skills Used

Social Media Management,Content Marketing

Industry

Beauty

Results by the numbers

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