-Received 20 publications in 1 month from press outreach.
-$179,000 revenue increase through influencer initiative in 1 month.
-Campaign received 100,000 impressions.
-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.
-Prepare enough press around new product in 2 months.
-Wrote to several journalist and sent pr packages.
-Created an influencer initiative of 25 influencers.
-Managed a budget of $50,000.
-Strategically developed a social media campaign to attract ages 14-24.
-Received 20 publications in 1 month from press outreach.
-$179,000 revenue increase through influencer initiative in 1 month.
-Campaign received 100,000 impressions.
Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations
Beauty
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Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.
The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
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