-Received 20 publications in 1 month from press outreach.

-$179,000 revenue increase through influencer initiative in 1 month.

-Campaign received 100,000 impressions.

The Challenge

-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.

-Prepare enough press around new product in 2 months.

The Process

-Wrote to several journalist and sent pr packages.

-Created an influencer initiative of 25 influencers.

-Managed a budget of $50,000.

-Strategically developed a social media campaign to attract ages 14-24.

The Solution

-Received 20 publications in 1 month from press outreach.

-$179,000 revenue increase through influencer initiative in 1 month.

-Campaign received 100,000 impressions.

Skills Used

Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Supplement Review Digest

Worked with the client as a contributing writer to produce articles and blog content.


Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/


This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.

Outer

Television Attribution across local markets

The American Medical Resource Institute

The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.

2

CPR

fuboTV

  • New entrant into the market at the time competing against huge streaming brands.
  • Lack of marketing infrastructure and organization
  • Understanding data and LTV

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.