Implement internally the influencer channel
- Leading the delivery of the influence strategy and playbook, acting as the central influence expert across the globe
- Collaborating with local markets and acting as champions lead to support, enabling and growing influences
- Develop and evolve strategies, identify opportunities to maximize this new channel within the wider marketing mix
- Providing detailed training, guidance, and support to our global teams and central partnerships team
- Working closely with legal and compliance teams to ensure all content meets regulation requirements
- Aligning with data science and insights teams to build effective measurement frameworks and campaign analysis
- Driving continual improvements in performance, efficiency, and workflows, supported by operational analytics
25% program growth in Q1
Activated 4 new markets
Marketing Strategy,Content Marketing,Marketing Strategy
Finance
Put your e-mail in and we'll arrange a consultation call for you
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.