
Google shopping campaigns proved to be the most profitable at over a 2x ROAS within the first month. With a proper account structure and initial test to find insights and improve results over time is the best way to go the right direction and scale.
The brand was struggling to acquire new customers and had no strategy with their paid media. I was able to create a strategy from scratch and eventually get them from breaking even to being profitable with their paid campaigns.
I am the paid media expert and help the brand with all paid media efforts such as Facebook, Instagram, and Google. I am responsible for the overall paid strategy to eventually scale the brand profitability.
Google shopping campaigns proved to be the most profitable at over a 2x ROAS within the first month. With a proper account structure and initial test to find insights and improve results over time is the best way to go the right direction and scale.
Google Shopping,Paid Ads,Paid Ads,Branding,Marketing Strategy
Automotive & Transportation
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Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.