Google shopping campaigns proved to be the most profitable at over a 2x ROAS within the first month. With a proper account structure and initial test to find insights and improve results over time is the best way to go the right direction and scale.
The brand was struggling to acquire new customers and had no strategy with their paid media. I was able to create a strategy from scratch and eventually get them from breaking even to being profitable with their paid campaigns.
I am the paid media expert and help the brand with all paid media efforts such as Facebook, Instagram, and Google. I am responsible for the overall paid strategy to eventually scale the brand profitability.
Google shopping campaigns proved to be the most profitable at over a 2x ROAS within the first month. With a proper account structure and initial test to find insights and improve results over time is the best way to go the right direction and scale.
Google Shopping,Paid Ads,Paid Ads,Branding,Marketing Strategy
Automotive & Transportation
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We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.