Google shopping campaigns proved to be the most profitable at over a 2x ROAS within the first month. With a proper account structure and initial test to find insights and improve results over time is the best way to go the right direction and scale.
The brand was struggling to acquire new customers and had no strategy with their paid media. I was able to create a strategy from scratch and eventually get them from breaking even to being profitable with their paid campaigns.
I am the paid media expert and help the brand with all paid media efforts such as Facebook, Instagram, and Google. I am responsible for the overall paid strategy to eventually scale the brand profitability.
Google shopping campaigns proved to be the most profitable at over a 2x ROAS within the first month. With a proper account structure and initial test to find insights and improve results over time is the best way to go the right direction and scale.
Google Shopping,Paid Ads,Paid Ads,Branding,Marketing Strategy
Automotive & Transportation
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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.