Improve our winning brand search and also improved our shopping ROAS by 30% across Google vs the client previous Agency
The clients is facing tough competitor with retailer who are selling their product and at the same time scaling Google ads with Search/Shopping.
Job is to make sure we capture all brand search from retailers (sephora/others) from winning the brand bid. I've test multiple campaign tactic to capture not only impressions share but also click share through maximize clicks and other campaign objective to win bid without raising our CPC in a bidding war. Google Shopping is the best way to showcase your product and it is very competitive across Google ad - split our shopping campaign by product categories and was able to bid effectively across each individual product.
Improve our winning brand search and also improved our shopping ROAS by 30% across Google vs the client previous Agency
Paid Ads,Google Shopping
Beauty
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In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.