FINANCE/MORTGAGES_AND_LOANS

AU

The Challenge

From 4000 sessions/month to 16,000 sessions/month in 12 months

The Process

Produced thoughful content addressing people problems

The Solution

FINANCE/MORTGAGES_AND_LOANS

Website
Skills Used

Industry

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Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.


To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.


The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.






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