A successful campaign with an increase in followers, brand awareness, and sales. Turning occasional in-store customers to loyal online shoppers.

The Challenge

Create a social media presence and online community to build brand awareness, trust and drive online sales.

The Process

The Solution

A successful campaign with an increase in followers, brand awareness, and sales. Turning occasional in-store customers to loyal online shoppers.

Skills Used

Social Media Management,Marketing Strategy,Content Marketing

Industry

Food & Drink

Results by the numbers

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0.4

CPO

Green 4 Ever

Green 4 Ever is one of the biggest fake plants seller in Estonia.


They were mostly selling from their connections, word-of-mouth and B2B partners.


However, they wanted to explore the B2C world through Facebook and Instagram ads.

2

ROAS

Ninja Kitchen Australia

The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads.  Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

0.5

CPL

Skills Certified Australia

Reduce CPL from $45-55 per lead to below $30 which is around a 40-50% improvement in cost per lead

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