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Not only did Hop Skip Media decrease instaMek's CPA by 92.37%, but we also increase conversions by 179.62% and implemented a cross-channel ad strategy.
"[Hop Skip Media are] Highly skilled digital marketers who are equal parts analytical and creative. They are Google AdWords and Facebook Ads aficionado with a data-driven focus that has been tremendously useful to our digital ads strategy."
instaMek's #1 goal was to reduce their CPA (cost per acquisition). Bringing a relatively new service to the market, instaMek knew that their current service provider could be doing more.
They wanted to see a decrease in their CPA, but also an increase in conversions to grow their already expanding business. They knew that working with the right PPC agency would help them achieve those goals.
A cross-channel audit and account overhaul. The on-demand auto repair service initially requested Hop Skip Media to conduct a thorough audit across all their advertising channels (Google Ads & Facebook Ads), resulting in a complete overhaul of their accounts.
Upon the completion of the account audit, we made several changes to their paid search, display advertising & social advertising platforms, such as:
Not only did Hop Skip Media decrease instaMek's CPA by 92.37%, but we also increase conversions by 179.62% and implemented a cross-channel ad strategy.
"[Hop Skip Media are] Highly skilled digital marketers who are equal parts analytical and creative. They are Google AdWords and Facebook Ads aficionado with a data-driven focus that has been tremendously useful to our digital ads strategy."
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Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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