Since being brought on, I was able to scale search budgets over 10x while maintaining CPA. I grew the account to the point of recommending they get an in-house search expert as the spend levels were exceeding my time availability to analyze all the data. Through our transparent and honest relationship, I stayed with them while they on-boarded an experienced search manager who could give full time bandwidth, and stayed on to supplement their needs as their product offering continued to grow and evolve.
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
I took over the Google Ads and Bing Ads Search campaigns and was tasked with optimizing and growing them. I was to focus on bringing in customers for their various financial products with differing ARPU's and CPA goals. I helped improve pixel accuracy and detail, as well as managed the search campaigns to grow clients aggressively month over month.
Since being brought on, I was able to scale search budgets over 10x while maintaining CPA. I grew the account to the point of recommending they get an in-house search expert as the spend levels were exceeding my time availability to analyze all the data. Through our transparent and honest relationship, I stayed with them while they on-boarded an experienced search manager who could give full time bandwidth, and stayed on to supplement their needs as their product offering continued to grow and evolve.
Paid Ads,Web Development,Paid Ads,CRO
Technology
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After consulting with Weebly regarding their marketing goals, we guided them in network selection and launched a new program for Weebly on the trusted ShareASale network.
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
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