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Since being brought on, I was able to scale search budgets over 10x while maintaining CPA. I grew the account to the point of recommending they get an in-house search expert as the spend levels were exceeding my time availability to analyze all the data. Through our transparent and honest relationship, I stayed with them while they on-boarded an experienced search manager who could give full time bandwidth, and stayed on to supplement their needs as their product offering continued to grow and evolve.
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
I took over the Google Ads and Bing Ads Search campaigns and was tasked with optimizing and growing them. I was to focus on bringing in customers for their various financial products with differing ARPU's and CPA goals. I helped improve pixel accuracy and detail, as well as managed the search campaigns to grow clients aggressively month over month.
Since being brought on, I was able to scale search budgets over 10x while maintaining CPA. I grew the account to the point of recommending they get an in-house search expert as the spend levels were exceeding my time availability to analyze all the data. Through our transparent and honest relationship, I stayed with them while they on-boarded an experienced search manager who could give full time bandwidth, and stayed on to supplement their needs as their product offering continued to grow and evolve.
Paid Ads,Web Development,Paid Ads,CRO
Technology
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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