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Since being brought on, I was able to scale search budgets over 10x while maintaining CPA. I grew the account to the point of recommending they get an in-house search expert as the spend levels were exceeding my time availability to analyze all the data. Through our transparent and honest relationship, I stayed with them while they on-boarded an experienced search manager who could give full time bandwidth, and stayed on to supplement their needs as their product offering continued to grow and evolve.
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
I took over the Google Ads and Bing Ads Search campaigns and was tasked with optimizing and growing them. I was to focus on bringing in customers for their various financial products with differing ARPU's and CPA goals. I helped improve pixel accuracy and detail, as well as managed the search campaigns to grow clients aggressively month over month.
Since being brought on, I was able to scale search budgets over 10x while maintaining CPA. I grew the account to the point of recommending they get an in-house search expert as the spend levels were exceeding my time availability to analyze all the data. Through our transparent and honest relationship, I stayed with them while they on-boarded an experienced search manager who could give full time bandwidth, and stayed on to supplement their needs as their product offering continued to grow and evolve.
Paid Ads,Web Development,Paid Ads,CRO
Technology
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Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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