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Since being brought on, I was able to scale search budgets over 10x while maintaining CPA. I grew the account to the point of recommending they get an in-house search expert as the spend levels were exceeding my time availability to analyze all the data. Through our transparent and honest relationship, I stayed with them while they on-boarded an experienced search manager who could give full time bandwidth, and stayed on to supplement their needs as their product offering continued to grow and evolve.
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
I took over the Google Ads and Bing Ads Search campaigns and was tasked with optimizing and growing them. I was to focus on bringing in customers for their various financial products with differing ARPU's and CPA goals. I helped improve pixel accuracy and detail, as well as managed the search campaigns to grow clients aggressively month over month.
Since being brought on, I was able to scale search budgets over 10x while maintaining CPA. I grew the account to the point of recommending they get an in-house search expert as the spend levels were exceeding my time availability to analyze all the data. Through our transparent and honest relationship, I stayed with them while they on-boarded an experienced search manager who could give full time bandwidth, and stayed on to supplement their needs as their product offering continued to grow and evolve.
Paid Ads,Web Development,Paid Ads,CRO
Technology
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I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!
African Secrets, a liquor that tastes like the African spirit. With this campaign, we created a range of images to highlight the African Secret Liqueur and let the viewer taste the soul of the brand through the images.
Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
Pinterest ads present a unique set of challenges with tracking. We have worked together with a world renowned engineering & development team as well as the internal Pinterest engineering & development team to create the most powerful & accurate tracking solution for Pinterest ads on the market!
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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