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Since being brought on, I was able to scale search budgets over 10x while maintaining CPA. I grew the account to the point of recommending they get an in-house search expert as the spend levels were exceeding my time availability to analyze all the data. Through our transparent and honest relationship, I stayed with them while they on-boarded an experienced search manager who could give full time bandwidth, and stayed on to supplement their needs as their product offering continued to grow and evolve.
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
I took over the Google Ads and Bing Ads Search campaigns and was tasked with optimizing and growing them. I was to focus on bringing in customers for their various financial products with differing ARPU's and CPA goals. I helped improve pixel accuracy and detail, as well as managed the search campaigns to grow clients aggressively month over month.
Since being brought on, I was able to scale search budgets over 10x while maintaining CPA. I grew the account to the point of recommending they get an in-house search expert as the spend levels were exceeding my time availability to analyze all the data. Through our transparent and honest relationship, I stayed with them while they on-boarded an experienced search manager who could give full time bandwidth, and stayed on to supplement their needs as their product offering continued to grow and evolve.
Paid Ads,Web Development,Paid Ads,CRO
Technology
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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