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Drove business revenue by:
Growing the brand through digital media expansion and optimization, despite a volatile market during COVID.
My role was to rebuild the digital marketing discipline. We moved from an underresourced contractor relationship to performance agreement with agency, allowing for campaign restructures and significant growth YoY. Fully re-architected reporting infrastructure and worked with BI team to implement new reporting suite.
Drove business revenue by:
Paid Ads,Paid Ads,Paid Ads,Other,Web Development,CRO,Paid Ads,Paid Ads,Paid Ads,Web Development,Paid Ads,Marketing Strategy,Branding,Content Marketing,Other,Web Development,Email Marketing,Marketing Strategy,SEO,Social Media Management,Branding,Web Development,Web Development
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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