
Drove business revenue by:
Growing the brand through digital media expansion and optimization, despite a volatile market during COVID.
My role was to rebuild the digital marketing discipline. We moved from an underresourced contractor relationship to performance agreement with agency, allowing for campaign restructures and significant growth YoY. Fully re-architected reporting infrastructure and worked with BI team to implement new reporting suite.
Drove business revenue by:
Paid Ads,Paid Ads,Paid Ads,Other,Web Development,CRO,Paid Ads,Paid Ads,Paid Ads,Web Development,Paid Ads,Marketing Strategy,Branding,Content Marketing,Other,Web Development,Email Marketing,Marketing Strategy,SEO,Social Media Management,Branding,Web Development,Web Development
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.