Right at the start our client saw an increase in conversion rates, and a higher percentage of visitors checked out with a purchase greatly improving sales and the cost to acquire customers (CPA)
Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.
We moved Jersey Italian Gravy from the Wix platform onto the Shopify platform with a new and improved conversion optimized website.
Right at the start our client saw an increase in conversion rates, and a higher percentage of visitors checked out with a purchase greatly improving sales and the cost to acquire customers (CPA)
Web Development,Web Development,CRO
Food & Drink
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We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
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