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We were able to increase their traffic by 230% in 2 months & engagement by 49%.
The client wanted to attract new customers
We launched an SEO & SMM strategy to attract new clients by being educational
We were able to increase their traffic by 230% in 2 months & engagement by 49%.
SEO,Social Media Management,Content Marketing,Copywriting
Finance
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Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
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