The overall ROAS since launch for the campaigns combined is 7.66 and an ACOS of 13%

The Challenge

Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.


I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

The Process

Here are the steps I took to ensure a successful Amazon launch:


  1. Completed a competitive analysis of higher-priced apparel brands on Amazon
  2. Gathered the top-performing organic keywords that translated to sales for each competitor
  3. Ensured that each listing I created included these top-performing keywords
  4. Researched the keywords each competitor was bidding on successfully
  5. Created two individual campaigns (Broad & Phrase) for each product
  6. Continued to optimize the campaigns over the next few months (bid adjustments, Add negative keywords)
  7. I then created exact campaigns using the top-performing keywords from the broad & phrase campaigns
  8. Created ads to promote the Amazon Store

The Solution

The overall ROAS since launch for the campaigns combined is 7.66 and an ACOS of 13%

Skills Used

Paid Ads,SEO

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.25

CPO

Hiker Hunger

Their ads are not profitable and all their sales come from the owner's influence in the market. The average order value and LTV are too low.

Chorus

Establish an online presence and drive online sales.

0.15

ROAS

SOS Faim

SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.

As a NGO they try to collect fund and communicate about their work.

That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.

0.5

CPO

Stellation Media

Create consistent marketing funnel that produces reliable results

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.