We reach more new customers, created better brand engagement, and drove more sales.
A traditional country wear brand that need to modernise, grow sales, and evolve without alienating is more audience.
We helped the brand understand it’s audience(s), it’s tone of voice, and the best routes to market. Through data driven insight we created a digital strategy that opened-up new customers and new markets for the brand.
We reach more new customers, created better brand engagement, and drove more sales.
Paid Ads,Paid Ads,Marketing Strategy
Style & Fashion
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Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.
While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.
Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
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