We were able to improve their website with CRO best practices and increase the amount of traffic they received

2.13
CPM

The Challenge

The client wanted to improve his website & launch SMM campaigns

The Process

We improved their website with CRO and launched some relavant ads

The Solution

We were able to improve their website with CRO best practices and increase the amount of traffic they received

Skills Used

Paid Ads,Paid Ads,Content Marketing,Copywriting,Branding,CRO

Industry

Food & Drink

Results by the numbers

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During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
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  • A need to improve the number of conversions without increasing the budget due to constraints.

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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.


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