They were getting poor results with Facebook & Instagram ads
We worked to redo their ad copy & creative and massively tested until we found the right results
We were able to improve the ROAS by 4x
Paid Ads,Paid Ads,Paid Ads,Google Shopping
Beauty
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.