Jewelry Connoisseur Case Study

The Challenge

Jewelry Connoisseur is a subsidiary of Rappaport. It is an online blog for jewelry experts wanting to learn more about high end jewelry. Our challenge was to increase the subscription to the blog.

The Process

As the marketing manager assigned to the project my goal was to launch the new brand and increase membership ot the email list. Our target was 6000 news subscribers in 3 months. I developed the marketing plan to promote the new brand through, social media, email lists, and PPC campaigns and influencers.

The Solution

We hit our target of 6000 new subscribers in under 3 months. The biggest success cam from the influencer campaign, where we interviewed leaders in high end jewelry and created stories about their work. The mail campaign was also successful.

Website

http://jewelryconnoisseur.net

Skills Used

Marketing Strategy,Branding,Email Marketing,Marketing Strategy

Industry

Style & Fashion

Results by the numbers

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