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We hit our target of 6000 new subscribers in under 3 months. The biggest success cam from the influencer campaign, where we interviewed leaders in high end jewelry and created stories about their work. The mail campaign was also successful.
Jewelry Connoisseur is a subsidiary of Rappaport. It is an online blog for jewelry experts wanting to learn more about high end jewelry. Our challenge was to increase the subscription to the blog.
As the marketing manager assigned to the project my goal was to launch the new brand and increase membership ot the email list. Our target was 6000 news subscribers in 3 months. I developed the marketing plan to promote the new brand through, social media, email lists, and PPC campaigns and influencers.
We hit our target of 6000 new subscribers in under 3 months. The biggest success cam from the influencer campaign, where we interviewed leaders in high end jewelry and created stories about their work. The mail campaign was also successful.
Marketing Strategy,Branding,Email Marketing,Marketing Strategy
Style & Fashion
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
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