This change increased Group inquiry 8% YoY from July 2018 - December 2018, and reduced the Cost per Conversion by 18%.
Groups related inquiry was decreasing YoY and were mainly focusing on Destinations Weddings only.
I expanded Group Paid Search and Social Advertising campaigns to reach beyond just destination weddings to fully support all group offerings and generate more inquiry.
This change increased Group inquiry 8% YoY from July 2018 - December 2018, and reduced the Cost per Conversion by 18%.
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The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city. The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.