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This change increased Group inquiry 8% YoY from July 2018 - December 2018, and reduced the Cost per Conversion by 18%.
Groups related inquiry was decreasing YoY and were mainly focusing on Destinations Weddings only.
I expanded Group Paid Search and Social Advertising campaigns to reach beyond just destination weddings to fully support all group offerings and generate more inquiry.
This change increased Group inquiry 8% YoY from July 2018 - December 2018, and reduced the Cost per Conversion by 18%.
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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