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41% Increase in ROAS
130% Increase in Revenue
11% Decrease in CPA
Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
We ran multiple creative strategy sessions, worked with a professional copywriter to nail down the brand voice, and built out custom reporting dashboards to monitor our scaling efforts.
From there, we focused on three major ad platforms to grow the brand: Facebook, Google, & Bing.
41% Increase in ROAS
130% Increase in Revenue
11% Decrease in CPA
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Beauty
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