The wonderful folks at OnePitch wanted to harness the power of Long-Form Blog Content. They needed a punchy copywriter to help provide valuable, educational, engaging content.
Step 1: Get to know all about OnePitch, and its audience (Journalists & Public Relationship Professionals)
Step 2: Strategize & Brainstorm a series of initial blog topic ideas
Step 3: Write awesome long-form blog content that helped OnePitch boost engagement (one of my articles was one of their top articles of 2020).
Happy Happy Clients with highly engaged and informed readers.
Content Marketing,Copywriting,Marketing Strategy,SEO,Other
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Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

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