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We raised over $5M between KS and Indiegogo and another 2M in our Shopify store, where I managed to increase the AOV by a series of Upsells and Downsells.
Creating a system to successfully launch Kickstarter campaigns by leveraging social media advertising to create momentum and community (lead generation).
Challenges:
Using my experience in media buying I developed a system to structure and scale advertising campaigns very fast without losing profitability.
Process:
We created the MockUps in 3D and then a real mockup so we could produce content. We created all the marketing angles, and produce a script to make a VSL.
We created different landing pages depending on the main angle to attack (pain point) and we generated tons of leads using Facebook ads.
We created a highly converting Email Campaign, keeping the audience engaged with the product.
We raised over $5M between KS and Indiegogo and another 2M in our Shopify store, where I managed to increase the AOV by a series of Upsells and Downsells.
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Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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