We raised over $5M between KS and Indiegogo and another 2M in our Shopify store, where I managed to increase the AOV by a series of Upsells and Downsells.
Creating a system to successfully launch Kickstarter campaigns by leveraging social media advertising to create momentum and community (lead generation).
Challenges:
Using my experience in media buying I developed a system to structure and scale advertising campaigns very fast without losing profitability.
Process:
We created the MockUps in 3D and then a real mockup so we could produce content. We created all the marketing angles, and produce a script to make a VSL.
We created different landing pages depending on the main angle to attack (pain point) and we generated tons of leads using Facebook ads.
We created a highly converting Email Campaign, keeping the audience engaged with the product.
We raised over $5M between KS and Indiegogo and another 2M in our Shopify store, where I managed to increase the AOV by a series of Upsells and Downsells.
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.