
Current traffic-driving and potential new keywords that competitors are and aren't ranking for, in Malay, were proposed to client alongside with other keywords in Mandarin and Cantonese, though wasn't required as part of project along with current site issues like loading speed due to unnecessary scripts loading and so on.
Client wishes to know keywords in Malay that are currently driving traffic to their website.
Current traffic-driving and potential new keywords that competitors are and aren't ranking for, in Malay, were proposed to client alongside with other keywords in Mandarin and Cantonese, though wasn't required as part of project along with current site issues like loading speed due to unnecessary scripts loading and so on.
SEO
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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.