
Current traffic-driving and potential new keywords that competitors are and aren't ranking for, in Malay, were proposed to client alongside with other keywords in Mandarin and Cantonese, though wasn't required as part of project along with current site issues like loading speed due to unnecessary scripts loading and so on.
Client wishes to know keywords in Malay that are currently driving traffic to their website.
Current traffic-driving and potential new keywords that competitors are and aren't ranking for, in Malay, were proposed to client alongside with other keywords in Mandarin and Cantonese, though wasn't required as part of project along with current site issues like loading speed due to unnecessary scripts loading and so on.
SEO
Education
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
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Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:

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