
Current traffic-driving and potential new keywords that competitors are and aren't ranking for, in Malay, were proposed to client alongside with other keywords in Mandarin and Cantonese, though wasn't required as part of project along with current site issues like loading speed due to unnecessary scripts loading and so on.
Client wishes to know keywords in Malay that are currently driving traffic to their website.
Current traffic-driving and potential new keywords that competitors are and aren't ranking for, in Malay, were proposed to client alongside with other keywords in Mandarin and Cantonese, though wasn't required as part of project along with current site issues like loading speed due to unnecessary scripts loading and so on.
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.