
Generated over 9.3K new followers on Facebook and Instagram
Organic post engagement increased by 456% on Instagram and 165% on Facebook
The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
I was brought on to manage the social media accounts for the organization.
Generated over 9.3K new followers on Facebook and Instagram
Organic post engagement increased by 456% on Instagram and 165% on Facebook
Social Media Management,Content Marketing,Paid Ads,Paid Ads
Nonprofit & Government
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.

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