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Generated over 9.3K new followers on Facebook and Instagram
Organic post engagement increased by 456% on Instagram and 165% on Facebook
The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
I was brought on to manage the social media accounts for the organization.
Generated over 9.3K new followers on Facebook and Instagram
Organic post engagement increased by 456% on Instagram and 165% on Facebook
Social Media Management,Content Marketing,Paid Ads,Paid Ads
Nonprofit & Government
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We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
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