
Working with a brand new email list and starting all email sequences and follow ups from scratch.
Full implementation from technical setup of email service provider through writing and creating the actual emails and sequences.
Worked with client to get personalized stories behind the brand in order to boost interest and email engagement.
Customized all emails, including standard abandoned cart, completed order, order shipped, etc emails to include fun and exciting copy, increasing open and click-through-rates.
Email Marketing
Style & Fashion
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
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