• Average Click-Through-Rate at 6.8% in first 30-60 days.
  • Compared to industry average of 2.5%.
  • Average Open Rate at 55% in first 30-60 days.
  • Compared to industry average of 15-25%.

The Challenge

Working with a brand new email list and starting all email sequences and follow ups from scratch.

The Process

Full implementation from technical setup of email service provider through writing and creating the actual emails and sequences.


Worked with client to get personalized stories behind the brand in order to boost interest and email engagement.


Customized all emails, including standard abandoned cart, completed order, order shipped, etc emails to include fun and exciting copy, increasing open and click-through-rates.

The Solution

  • Average Click-Through-Rate at 6.8% in first 30-60 days.
  • Compared to industry average of 2.5%.
  • Average Open Rate at 55% in first 30-60 days.
  • Compared to industry average of 15-25%.
Skills Used

Email Marketing

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.4

CPL

SyQwest

SyQwest expressed frustration with their position and placement in Google’s search engine results

and felt they had lost touch with their customers. They wished to improve the amount of traffic coming in from organic search engine results for people looking for their products.

0.01

CPL

New Choice Homes

Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.


The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.


In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.


New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.

Zbiotics

Zbiotics needed help increasing their AOV with their products.

Celebrante

Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.

The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.

The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.

Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.

By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.