Lovelace Designs Case Study

The Challenge

Working with a brand new email list and starting all email sequences and follow ups from scratch.

The Process

Full implementation from technical setup of email service provider through writing and creating the actual emails and sequences.

Worked with client to get personalized stories behind the brand in order to boost interest and email engagement.

Customized all emails, including standard abandoned cart, completed order, order shipped, etc emails to include fun and exciting copy, increasing open and click-through-rates.

The Solution

Average Click-Through-Rate at 6.8% in first 30-60 days.
Compared to industry average of 2.5%.
Average Open Rate at 55% in first 30-60 days.
Compared to industry average of 15-25%.

Website

https://lovelacejewelrydesigns.com

Skills Used

Email Marketing

Industry

Style & Fashion

Results by the numbers

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