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Working with a brand new email list and starting all email sequences and follow ups from scratch.
Full implementation from technical setup of email service provider through writing and creating the actual emails and sequences.
Worked with client to get personalized stories behind the brand in order to boost interest and email engagement.
Customized all emails, including standard abandoned cart, completed order, order shipped, etc emails to include fun and exciting copy, increasing open and click-through-rates.
Email Marketing
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Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.
They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.
Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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