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As a result, our partnership with a top social media influencer, combined with precise and geo-targeted paid social campaigns via Facebook + Instagram, UV Vodka's product sales increased by +97% month-over-month at the height of the COVID-19 pandemic, and new users to the website increased by +35% year-over-year. UV also experienced a consistent rise in market share for 3 consecutive months following campaign. Overall ROAS from the media campaign resulted in +700%.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
I created a diverse marketing strategy which would include a media plan with budget allocated to three core areas: paid social, PPC and influencer marketing. With these three strategies combined and with an "always-on" media approach, our media tactics were successfully driving increased traffic to the website, gaining new users, as well as product sales via Facebook, Instagram, Pinterest and Google.
As a result, our partnership with a top social media influencer, combined with precise and geo-targeted paid social campaigns via Facebook + Instagram, UV Vodka's product sales increased by +97% month-over-month at the height of the COVID-19 pandemic, and new users to the website increased by +35% year-over-year. UV also experienced a consistent rise in market share for 3 consecutive months following campaign. Overall ROAS from the media campaign resulted in +700%.
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Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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