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As a result, our partnership with a top social media influencer, combined with precise and geo-targeted paid social campaigns via Facebook + Instagram, UV Vodka's product sales increased by +97% month-over-month at the height of the COVID-19 pandemic, and new users to the website increased by +35% year-over-year. UV also experienced a consistent rise in market share for 3 consecutive months following campaign. Overall ROAS from the media campaign resulted in +700%.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
I created a diverse marketing strategy which would include a media plan with budget allocated to three core areas: paid social, PPC and influencer marketing. With these three strategies combined and with an "always-on" media approach, our media tactics were successfully driving increased traffic to the website, gaining new users, as well as product sales via Facebook, Instagram, Pinterest and Google.
As a result, our partnership with a top social media influencer, combined with precise and geo-targeted paid social campaigns via Facebook + Instagram, UV Vodka's product sales increased by +97% month-over-month at the height of the COVID-19 pandemic, and new users to the website increased by +35% year-over-year. UV also experienced a consistent rise in market share for 3 consecutive months following campaign. Overall ROAS from the media campaign resulted in +700%.
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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
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