Under an NDA, refer to my case study library here - http://bit.ly/alex-poe
Redefining the way online fashion brand functions today. International & LA-made.
Stoked to be part of this fast-paced and growing team making high-end women’s fashion available for the world.
Duties:
- scaling
- user acquisition
- advertising strategy & execution
- social media marketing
Facebook and Instagram digital marketing. Scaling international advertising efforts.
Under an NDA, refer to my case study library here - http://bit.ly/alex-poe
Paid Ads,Paid Ads,Marketing Strategy
Style & Fashion
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ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.
While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.
Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.
At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.