Lyst are a global fashion affiliate.
Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.
I helped them by extracting the keywords from each category, queried the search engine results and compared them to each other.
They have reported rank gains of 5 on average per merged category.
SEO
Style & Fashion
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BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

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