Le Mieux Skincare had built a strong community and retail presence for their brand. Some of the most well-known Hollywood celebrities use Le Mieux Skincare, yet they were not able to leverage paid social ads effectively to increase revenue on their digital channel.

We first installed proper analytics and tracking to best measure our marketing experiments and performance impact. This included post-purchase surveys, tracking pixels across the site, and heatmap recording tools.

Once we had built the proper framework, we began testing different ad types across format, messaging emphasis, and visual elements. This included product videos, lifestyle imagery, ads with text overlays, and more. This helped us understand what type of creative and messaging resonated the most with our audience. One key insight, for example, was that the slogan "Not your average Hyaluronic serum" performed best in video ad tests.

We used these insights across messaging and visuals to make changes to the web destination for our ads, ultimately increasing new customer conversion rate by >30%.

We attained Le Mieux Skincare's sales target for 2021 by pivoting to our new customer acquisition engine— new analytic tools, ad creative and strategy, and landing page. We were able to do this profitably and while feeding back insights to their internal marketing team.