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We attained Le Mieux Skincare's sales target for 2021 by pivoting to our new customer acquisition engine— new analytic tools, ad creative and strategy, and landing page. We were able to do this profitably and while feeding back insights to their internal marketing team.
Le Mieux Skincare had built a strong community and retail presence for their brand. Some of the most well-known Hollywood celebrities use Le Mieux Skincare, yet they were not able to leverage paid social ads effectively to increase revenue on their digital channel.
We first installed proper analytics and tracking to best measure our marketing experiments and performance impact. This included post-purchase surveys, tracking pixels across the site, and heatmap recording tools.
Once we had built the proper framework, we began testing different ad types across format, messaging emphasis, and visual elements. This included product videos, lifestyle imagery, ads with text overlays, and more. This helped us understand what type of creative and messaging resonated the most with our audience. One key insight, for example, was that the slogan "Not your average Hyaluronic serum" performed best in video ad tests.
We used these insights across messaging and visuals to make changes to the web destination for our ads, ultimately increasing new customer conversion rate by >30%.
We attained Le Mieux Skincare's sales target for 2021 by pivoting to our new customer acquisition engine— new analytic tools, ad creative and strategy, and landing page. We were able to do this profitably and while feeding back insights to their internal marketing team.
We attained Le Mieux Skincare's sales target for 2021 by pivoting to our new customer acquisition engine— new analytic tools, ad creative and strategy, and landing page. We were able to do this profitably and while feeding back insights to their internal marketing team.
Paid Ads,Branding,CRO,Paid Ads,Paid Ads,Marketing Strategy,Web Development
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This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.
Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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