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Consistently remained 10% or below CPA target as it decreased post launch while scaling spend from start to $7.5k daily
Launched new brand in April of 2021. Unique challenge was avoiding leveraging all marketing on celebrity status of Bobby Flay to ensure longevity
Launched brand from the start. Creating all social and search accounts, Implement tracking, Make creatives from base assets, write copy and content. Continually test and optimize growing spend to over $7k a day.
Consistently remained 10% or below CPA target as it decreased post launch while scaling spend from start to $7.5k daily
Paid Ads,Paid Ads,Content Marketing,Copywriting,Marketing Strategy,Google Shopping,Paid Ads,Paid Ads
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
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