The client organizes fun tournaments for college students around the US.

Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.

Challenges

1. Starting From Scratch: No reference to what exactly the client wanted.
2. No Clarity: The client has still not refined their messaging.
3. Fun & Entertaining: Copy has to be fun and entertaining to match the brand.

This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.

They were the "new kids on the block" and their goal was to cut into the existing market share.

Most people search for dispensaries if they already don't have a favourite one they go to.

We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.

This was all done within 5 months of starting.

They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.

Important to note that they weren't doing any other form on online marketing.

Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)

The new startup was trying to sell a hemp drink and wanted to use Facebook and Instagram Ads without getting their account shut down. I worked with Aplos and Facebook to get their account white listed so we could launch Facebook ads to direct people to their Shopify website to purcahse.