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By the time I finished, I had written 167 emails, built them all and organized them into sequential journeys. This resulted in a 23% increase in click-through rates and much higher product usage. These journeys are still in use today.
Paytient needed several customer journeys written and produced in a short amount of time. There were over 150 emails that needed to be created, edited, built and tested in less than six months.
The process was very simple. I followed three steps:
By the time I finished, I had written 167 emails, built them all and organized them into sequential journeys. This resulted in a 23% increase in click-through rates and much higher product usage. These journeys are still in use today.
Copywriting,Email Marketing,Web Development
Technology
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Meta search that was disrupting the industry by offering special deals and global reach partnerships.
Momondo had received a $30M investment to scale up their business globally.
They had defined target growth goals for specific markets where opportunity had been identified.
Launched different products to the market such as flight search, hotel search, car rental and packages.
They also launched an app and a newsletter as a way to reengage with the audience.
We started collaborating in 2017 when the client started looking for ways to engage and connect with a vast direct-to-consumer audience of individuals suffering from developmental and learning disorders or psychological traumas and their family members.
Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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