By the time I finished, I had written 167 emails, built them all and organized them into sequential journeys. This resulted in a 23% increase in click-through rates and much higher product usage. These journeys are still in use today.

The Challenge

Paytient needed several customer journeys written and produced in a short amount of time. There were over 150 emails that needed to be created, edited, built and tested in less than six months.

The Process

The process was very simple. I followed three steps:


  1. Deep Dive - I spent the first two weeks asking lots of questions, interviewing employees, researching competitors and doing everything possible to learn about the industry and the company. I had to earn a mini-masters degree, essentially, in a couple of weeks so I could write intelligently.
  2. Test, test, test - I had my first email journey out the door about two days after I finished my initial interviews. The goal was to test what I had learned and see how the market responded.
  3. Just write, baby - After the initial tests, I had a messaging framework from which to work and then it was just consistently attacking all of the needed emails and doing so as quickly as possible.

The Solution

By the time I finished, I had written 167 emails, built them all and organized them into sequential journeys. This resulted in a 23% increase in click-through rates and much higher product usage. These journeys are still in use today.

Skills Used

Copywriting,Email Marketing,Web Development

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Winelivery

Improve their CRM activities for existing audience

1.5

ROAS

Shark Australia

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.


The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

0.26

CPI

myMomentum

myMomentum is a wellness app that motivates you to live well through points and rewards. They wanted to get more app downloads and gain a broader reach in the market.

2.8

CPO

NorCal Physiotherapy

NorCal Physiotherapy is a physiotherapy clinic that specializes in working with athletes. They had been running Google Ads themselves for a while with a cost per acquisition of approximately $120. Their goal was to be able to bring it below $60.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.